When Nozomi first opened, I used to come here a lot because their sushi rolls were cheap, tasty and HUUUUGE. As my taste buds migrated to preferring nigiri, I stopped coming here. Last week, I wandered back for dinner last night with a friend. I noticed that while they still had their mile-long list of specialty rolls and non-sushi menu, they had added an “all you can eat” sushi option for $25-ish. Starving, my friend and I chose to try it out. BIG MISTAKE. I’ve been to different sushi restaurants in San Diego that had all you can eat options and was never disappointed…till now.
The nigiri and some of the rolls are half-portions, meaning instead of the usual two pieces of nigiri, you only get one. Not really a problem…just got to remember to mark twice as much as you wanted. The huge issue was the quality. It was like they wanted to get rid of whatever old fish they had lying around. The nigiri didn’t taste fresh at all and frankly, some of it was disgusting. The rolls were better because there were other things like sauce to mask some of that fishy flavor.
I ordered an amaebi nigiri and this was probably the most foul thing of the night. There was still a piece of shell. The flavor seemed…off and I almost spit it out. The shrimp head wasn’t fried enough either.
The quality of Nozomi seems to have gone down and yet this place was packed. Frankly, even though the rolls were still okay, after that horrible nigiri experience, I’m not sure I’m keen on coming back here.
The location in the La Jolla/UTC area (Nozomi 2) seems to still retain some sense of fish quality as only a couple of weeks before, I shared a sashimi platter with a coworker and was quite happy with it. I think I’ll stick with that location instead of the Convoy St. one. Also, there seems to be some differences in the menus between the two Nozomis.
I would have given Nozomi a higher rating before but after this visit, they only get 2 NOMs from the Catty Critic.